Senior Technical CRM Executive Behaviour Change

H&B&Me key focus is supporting users to make small habit changes to help their wellness now and embed those habits to help deliver our mission of adding quality years to life. Join our team and be part of a company that truly lives its values. With our expertise and commitment to innovation, we aim to build trust and make health and wellness accessible to all. By fostering inclusivity and care, we work collaboratively to improve the well-being of our colleagues, customers, and communities.

The Role

As a Senior technical CRM Exec in our Behaviour Change Programmes, you'll play a pivotal role in implementing and optimising initiatives that truly drive impact. You'll work with a dynamic team, employing technical CRM strategies to foster member engagement and health improvements.?

We've called this role a technical CRM Exec as we believe it'll utilise the same skill sets, data approach and test-and-learn mindset. We didn't think people would necessarily open the ad if we called it "Behaviour Change Engagement Platform Exec", but you'll be using all your knowledge to make a difference to people's lives-helping them make changes that really make a difference.?

This is your chance to make a significant contribution to our community's wellness, leveraging content, technology, and science to inspire healthier living.

Key Responsibilities:

• Design and refine end-to-end goal journeys within our health engagement programme, incorporating diverse content and interactive elements.
• Manage our app's 'Coach', guiding members to improve their health metrics.
• Lead the technical implementation of Behavioural Change content in CRM systems, including content sequences and event triggers.
• Collaborate with our behaviour change squad to develop and implement goal plans and propositions for new goals.
• Oversee the development and execution of test and learn strategies for our coach community and challenges.
• Engage with our science team to ensure all plans and content are scientifically grounded.
• Initiate pilots for community expansion and manage personalised engagement paths for diverse segments.
• Coordinate with Growth CRM and Social Media teams to align marketing efforts and community engagement.

Location:

This role operates on a hybrid basis and the team utilise our Central London office as a base for meetings each week? - we are in the office two days a week with Thursdays being a H&B&Me team-wide day.? There will also be a need to attend supplier locations for face-to-face meetings. As the service is digital, there may be the occasional need for out-of-hours working to support the delivery of services.

The Person

• Proficiency in simple coding and markup, with familiarity in languages like Lua or Python.
• Experience with behavioural change platforms and CRM systems.
• Proactive collaboration skills with science, medical, and regulatory teams, ensuring compliance.
• Track record of managing engagement programmes across various segments.
• Ability to work closely with product and technology teams, using data to inform decisions.
• Experience in health tech or regulated industries preferred.
• Strong communication skills, problem-solving ability, and a data-driven approach.

What we offer

Our Benefits for this role include, but not limited to:

• H&B Employee Discount - 25%
• Pension company contribution
• Exclusive benefits, free advice and savings from a range of retailers and providers
• And many more!

We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&B.